Before the K7 I owned a K20D for many months, so the K7 is not my first Pentax body. I replaced the K20D with this K7 for one, main reason - size and shape. The K7 fits amazingly well in your hands. I am so confident carrying it that I almost never use a strap. I even walk up to a mile or two around my neighborhood holding they camera with one hand without any concern for dropping it. I loved the K20D, but the size of the K7 called to me. This is the main reason I like Pentax bodies and glass - high quality, but physically smaller than the other guys. I don't want to carry around a 5D Mark II with L glass. It's ridiculous.
So beyond size and form factor, the following things are important to me when considering my everyday use of the K7.
1) The K7 has a 100% viewfinder (vs. typical 96%). I can't believe models more than twice it's price don't have the same 100% offering.
2) Secondary small LCD screen on top of the camera. This is a must have for any serious-amateur-slash-semi-pro photographer.
3) Build quality and size - my K7 is smaller than any camera in it's prosumer class. It's built of a single piece of magnesium alloy and has 72 water/wind/dust-proofing seals. I can shoot in a downpour without worry. Many of the Pentax lenses I use are also coated with a weatherproofing agent.
4) Dedicated ISO, white balance and exposure compensation buttons are also on par with other prosumer cameras in its class.
5) Fast frame rates - my K7 is 5.3 fps I believe - helps capture the right image when shooting candids, etc. People's expressions change a lot in the course of a second.
6) 920,000 dot back LCD screen for high quality on-screen viewing of photos.
7) Finally, this is nit-picky, but I like the little locking mechanism on the mode dial on my K7. It keeps the mode from changing accidentally.
These are the reasons why I like the K7. I wish and hope Pentax will develop a full frame camera. That will be my next move up from the K7.Get more detail about Pentax K-7 14.6 MP Digital SLR with Shake Reduction and 720p HD Video (Body Only).
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